SXSW Send Off Party


Third Shift Amber Lager has teamed up with No Country and some of our pals Electric Western Records, Elevent Productions, and East Nashville Underground for a one-night, two-stage, ten-band bill celebrating the diversity of Nashville’s independent music scene, and to send-off the bands that have been selected to represent Music City in Austin at South By Southwest 2013.  And, what is better than that?  The fine folks at Third Shift Amber Lager will even buy you  a beer, so you can try out their new brew, which was created with much of the same passion that is sending these artists to Austin next month.

The lineup on the Mercy Stage includes confirmed SXSW artists: The Protomen, Wild Cub, Patrick Sweany, Luella & The Sun, and The Howlin’ Brothers. The lineup on the High Watt Stage includes sure future SXSW representatives from Nashville, including: Alanna Royale (the most recent Road to Bonnaroo winners!), Magnolia Sons, Jacob Jones, Los Colognes, and The JAG.  We even have special guest Lt. Dan Buckley of Lightning 100 MC’ing the Mercy Stage.

On top of Third Shift Amber Lager picking up the tab for your first beer, there will also be an interactive twitter board by East Nashville Underground and a free photobooth by Generation Domination.  Essentially, for those of you not sojourning to Austin in March, this is your SXSW party, and it is absolutely free.

The party is 21 and over. Doors are at 8pm, and admission is on a first come, first served basis.  So, get there early, have fun, raise your glass responsibly, and support Nashville’s local music scene! You can find more information at and you can help us spread the word by inviting your friends on Facebook!

Click on the images below for our Third Shift Spotlight lineup previews to find out more about each artist, and check our lineup preview playlist:





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