We love seeing Nashville bands evolve and surprise us. Formerly an alt rock group with some bluesy tendencies, Cardboard Kids’ new pop-informed direction delighted us with their last single “Struggle.” Today, we’re proud to premiere the video treatment for vibey followup track “Social.”
The “Social” video depicts frontman Jake Germany during early morning hours at a New York City subway stop. Germany says, “The first single, ‘Struggle’, was a song about outer perseverance and fortitude in the face of a challenge. ‘Social’ is almost the opposite; it is a song of inner trust and trying to climb your own personal ladder while everything around you seems to be falling.” Germany drops a cool bit of symbolism in with an escalator shot, revealing, “The listener moves one way when the world seems to be going another.”
Watch the video build up to the 2:00 mark, where Germany breaks through the cinematic tension. Cardboard Kids’ Mint EP is set for a July release.