A couple of weeks ago, we brought you word of Nashville pop rockers Paramore‘s new self-titled album (out April 9) and new single “Now.” Earlier this week, the group premiered their official music video for the track. You can check it out below:
Just like the song itself, the video for “Now” shows a tremendous amount of artistic growth for Paramore. It’s not such a leap that old fans can’t appreciate it, but it shows the potential and skill of a band with much, much broader appeal then the limitations of their old scene allowed. The Daniel Cloud Campos-directed effort is an important step for Paramore, because it’s their first album single released since the departure of brothers and founding members Josh and Zac Farro (they previously released a Farro-less one-off video and single for a track called “Monster” in between albums, but it’s more akin to their older material). The trio has not yet sought permanent replacements, and has instead relied on session and live musicians to fill their spots.
Paramore are no strangers to stylized and cinematic music videos, and “Now” is easily one of their most ambitious to date. It features a futuristic and dystopian war scene, ultimately symbolizing love’s ability to overcome conflict (perhaps a statement on the band’s own personal turmoil). It also showcases a stylistically riskier side of vocalist Hayley Williams- she’s made up to look more Sixth Element than pop star here and I absolutely love it.
Paramore recently announced a string of club dates. So far, nothing is planned for Nashville, but I’m sure a hometown show is inevitably in the works!