Jay-Z and JEFF the Brotherhood? What?

Can anyone help me to understand what is going on with this string of tweets?  Is Nashville’s (really, JEFF the Brotherhood’s) own Infinity Cat Recording, going the way of WRVU?  Are the up and coming artists who are playing Bonnaroo this weekend looking to pull a massive surprise guest?  Or, maybe Jay-Z just wants to party with some local bad-asses?  Or, more likely, it is just to do an awesome video called Heavy Damage on Life + Times about the band and the Nashville music scene.

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